Want to know how to make money online?
While it’s true there’s a lot of competition online for attention and for businesses and blogs of all types, it is also true that there has never been this much opportunity for anyone to learn how to make money online. Even better, there isn’t just one specific route to get there. From advertising to affiliate marketing to selling services to creating online crafts and t-shirts, the number of ways to make a part time or full time income seem unlimited, but no matter which direction you go, there are certain bits of knowledge that are critical to understand if you want to be successful.
The Importance Of Traffic
One thing that is absolutely essential to making money online, no matter what direction you go, is getting traffic. Whether you’re selling advertising rates, looking to become an affiliate, or want to sell items if no one sees your online store or website, you’re not going to make any money.
Get enough traffic, and even with a poor un-optimized website eventually someone will buy something. While there are plenty of things a person can do to increase their chances of success, to some extent it is a numbers game. Get more visitors, and then get even more visitors.
Not All Traffic Is Created Equal
This was something that popped up during the “AdSense Hey Day.” Natural search engine traffic often converts the best (other than SEM or “paid ads” for actual solid businesses offering services), followed by referral traffic and then social media tends to lag behind.
This doesn’t mean that social media traffic isn’t great. 10,000 visitors from a social media website is probably better than 500 from the search engines, but the percentage of people who go from social media to buying generally tend to be smaller in number. There are many different ways to drive traffic and often times the most successful ones are the websites that take advantage of several different methods to get the end results they want.
SEO, SEM, & Social Media Marketing
Search Engine Optimization (SEO) is the process of getting traffic by learning how Google and Yahoo/Bing rank online websites and doing what it takes to rank in the first page of big traffic keywords so when people look for certain words or phrases they end up finding you.
Search Engine Marketing refers to paid advertising like Google AdSense, Bing and Yahoo ads, and banner ads or sponsored ads. These often work the absolute best for businesses selling high cost services or products.
Finally, social media marketing is any type of marketing done on social media websites and can include paid and non-paid methods. Facebook, Instagram, and Twitter are just a few of the more well known ones.
Work Trumps Knowledge…To An Extent
Many people end up studying one, two, or ten different ways to make money online. There are many different ways to make it work, but after a certain point more studying and more knowledge doesn’t help. Making money online requires hard work and a little bit of knowledge with a lot of hours of online work is much better than knowing a lot and not doing nearly enough with it.